Monthly Archives: August 2014

Email Reputation & Testing Web Apps

Recently I was chatting with an associate who was experiencing email delivery issues. Every couple of weeks he would end up on a certain anti-spam vendors blocklist, her sender reputation in general would drop a bit and the bounce rate

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List hygiene is super important, and one of the most important steps is to remove recipients who don’t want your email. Plain and simple, it’s commercial suicide to mail people that don’t want to hear from you. Ask any list

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Posted in Opting Out
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