List hygiene is super important, and one of the most important steps is to remove recipients who don’t want your email. Plain and simple, it’s commercial suicide to mail people that don’t want to hear from you.
Ask any list admin or postmaster who looks after a list of a decent size, and they’ll tell you that no matter how great and funky your automated unsubscribe mechanism is, you’re always going to get those ‘special’ (as in retarded) individuals who struggle to understand the concept on a simple opt-out link.
These range from the plain abusive and mentally challenged people who fire off abuse and profanity for ‘spamming’ them – without realising that by replying to your mail, they are usually adding you to their contact lists and whitelisting you … (‘Way to go Homer….’), through to a disturbing amount of people who have set up some kind of forwarding so their actual subscribed email address is not where the mail is ending up.
A fairly new kid on the block is the ‘STOP TEXTING ME’ email – commonly seen with domains like these:
Basically a message sent to a cellphone number, followed by the correct domain above, will cause a text message to be sent to that phone. These email to sms gateways were once widely abused by spammers, but seemed to vanish into relative obscurity. But they are back with a vengeance – and they seem to be finding use in forwarding, sadly by people who are too stupid to understand how they work.
These very special idiots will keep spending their money texting ‘stop’ to you – without realising that it’s not you texting them, but their own email forwarding. Now, as you don’t know what the actual address is you sent email to, because the sender of the stop message comes from the gateway email, you don’t have a hope in hell of removing them from your list. And of course, explaining this by emailing back in under 160 characters is not viable. So I wrote this little post to say…
STOP ASKING ME TO STOP TEXTING YOU, AND FIX YOUR FORWARDING SHIT!
Somewhere you’ve set up notifications so that when your email arrives, it forwards to text on your cellphone. Get someone to help you with that, and quit sending me ‘STOP’ emails – because I can’t do jackshit about it!
Should be able to fit that into a URL shortner and text it back….
If you’re one of those people that likes to send abuse to try and unsubscribe, all I can say is “Thanks for the whitelisting bucket mouth!”